Blue Cap Pro
Mixing Blue, Bold, & Brave together
What I did
Brand Strategy Brand Identity Marketing assets
The Challenge
How can we create a bold and approachable identity for a tech company, while being being simple, fun, and relatable to the younger folks?
The Solution:
To tackle the issues we used bold & vivid colors, while making the use of witty copy to attract the ideal target audience.
Logo Exploration
We started off the project like any others; by deciding what's best for the brand and having a mind mapping session with the client to better understand the brand.
We first understood the brand personality by marking them on a scale based on how closely they resemble the specific attribute. This helped determine the direction of the brand.
We then brainstorm different ideas that may resemble the brand and how we can combine them to create an effective and unique logo.
Logo Evolution
The best logos are the simplest ones and that was what we had in mind for Blue Cap Pro.
It was a process of simplification. From the first iteration to the final one. With every variation we asked ourselves, how can we make it simpler yet unique? From there we removed elements, changed the shapes, and layouts will we were able to land on a logo that we think works best for the brand!
Grid System
The grid system offers a flexible way to design any piece of content while ensuring a consistent theme, layout, and spacing. This is done to ensure consistency across all platforms and mediums.
