Kish Computers
Kish your problems goodbye
What I did
Brand Strategy Brand Identity Marketing Assets
The Challenge:
The biggest issue faced by Kish was the inability to be taken seriously due to their identity. So, how can we create a professional & approachable brand identity for a corporate brand while giving it a youthful look?
The Solution:
The solution lies in balance! By using bright colors along with professional fonts, graphical elements, and a simple logo we achieved a balance between corporate and youthful.
Understanding the problem
To understand what to improve we had to go to the roots. The current logo.
Kish Computers is a brand that offers multiple solutions and it was important that reflected in the identity.
Furthermore, looking at the previous logo, there are many issues that lie within the current logo, however it has build a reputable brand equity over time. To preserve that equity we decided to see what we can borrow from the current logo. After consulting with the client we finally landed upon the color.
The orange color is a bright, vivid, and youthful color that we can target the youthful segment of the market.
Logo Breakdown
That's a cool logo! But what does it mean?!
The logo addresses the core solutions offered by Kish Computers;
IT Products, solutions, repairs, and a focus on exceptional customer service.
The core offerings are integrated deep within the logo; literally as the center point for everything.
