The Challenge
How can we create a bold and approachable identity for a tech company, while being being simple, fun, and relatable to the younger folks?
The Solution
To tackle the issues we used bold & vivid colors, while making the use of witty copy to attract the ideal target audience.
Logo Exploration
We started off the project like any others; by deciding what's best for the brand and having a mind mapping session with the client to better understand the brand.
We first understood the brand personality by marking them on a scale based on how closely they resemble the specific attribute. This helped determine the direction of the brand.
We then brainstorm different ideas that may resemble the brand and how we can combine them to create an effective and unique logo.
Grid Systems
We first understood the brand personality by marking them on a scale based on how closely they resemble the specific attribute. This helped determine the direction of the brand.
We then brainstorm different ideas that may resemble the brand and how we can combine them to create an effective and unique logo.
